A post by Dean Rieck inspired me to look around for successful ecommerce examples that have managed to implement these principles in their marketing.
Question: Should you give away stuff for free?
Yes! Here's why: Reciprocity.
When you give away something first for free, if it’s helpful, people feel a real sense of indebtedness towards you.
This indebtedness has a significant effect: Your subsequent requests would make them much more likely to return the favor.
These are 3 main ways you can utilize Reciprocity effectively:
A. Offer something first: Allow them to feel indebted to you.
B. Offer something exclusive: Allow them to feel special.
C. Personalize it: Make sure they know it’s from you.
Now, here are 10 examples that you can analyze and copy!
6. Sparring Mind
8. Red Bull
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