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As a business, your ultimate goal is to make sure that you get enough conversions. Of course, the only way to get there is through the use of effective marketing strategies. Pay-per-click (PPC) ads are one such method employed successfully by many businesses today. Not only do these ads help you boost your visibility, but they also drive traffic to your website.…

  • LS

    Lisa Sicard

    over 2 years ago #

    Thanks for sharing this one Nadav.
    It took me a long time to start using call to actions on my blog but they are effective. You have to put it out there!
    I used to manage a retail website years ago and many people would abandon the cart because of shipping charges. I had to put it up front and center so they could decide quickly. I can't imagine having to compete with the likes of Amazon today with their quick and often free shipping.
    The amount of click fraud really amazes me Nadav. I hope that will change soon!

  • BP

    Brenda Pace

    over 2 years ago #

    Hey Nadav! Great read with some very pertinent points!

    I still can't get over the 8-second thing. Really, I read that about 3 times which probably took me longer than 8 seconds. As entrepreneurs and marketers, we really have to quit beating around the bush and get right to it from the get-go! Amazing! Like @lisapatb , I'm surprised by the click fraud. Dirty bastages. LOL Thanks for the share!

  • DG

    Dana Gore

    over 2 years ago #

    I know I am guilty of #1 - my content probably doesn't match search terms.
    Actually, to be more specific, I think my search terms are too broad.

    I have never really made the transition from creating thought provoking content into conversions - and that'll be a work in progress I suppose.
    I don't have landing pages, I do have articles - mostly written by me (other than a few guest posts). It just hasn't clicked for me to turn my content into something of an ad...and it's a shame, to be honest.

    One of these days I'll have to take the time to delve into all of this (or hire someone to create conversion based content). Seems so easy for some, but it's like Physics to me.
    Thanks for putting this together :)

  • CR

    Cori Ramos

    over 2 years ago #

    Hi Nadav,

    Thanks for sharing this with us.

    I am struggling with conversions. I have made some changes like adding a picture with my testimonials but after reading this article I think I know what I need to tweak - right off the bat I thought about my product descriptions. :)

    I had no idea my PPC ads could be affected by click fraud. And now that I know this, I'm going to check out Clickease.

    Thanks again for sharing this!


  • LR

    Lorraine Reguly

    over 2 years ago #

    People like smooth, easy checkouts. No one likes complicated checkouts that are hard to decipher.
    And no one likes paying additional costs!

    Businesses need to take better control of these things to increase their conversion rates!

  • RC

    Reginald Chan

    over 2 years ago #

    Great post and point on, Nadav!

    The article touches some points and I think those are extremely relevant. Keep up the good work!