Before you can make a sale, you need to get in touch with the right person.
If you’re in B2B sales, you know that this is the challenge.
In practical terms, this means if you want to pitch directly to decision-makers (which, of course you do), you need to get through their first line of defense: the gatekeeper.
So, how do you persuade the gatekeepers of the world to patch you through to their bosses?
By using proven sales techniques to win them over.
But know, getting patched through to the decision-maker requires patience, confidence, and a few sales tactics - like "aiming high and referring down".
Let's jump into 13 that should be at the foundation of your skillset.
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