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Redditors, can be aggressive, rude, obnoxious, funny, helpful – It is a world of contradictions. Today you’re going to hear how Jeremiah got more than 500 early BETA testers for his newly built app. You can view the full post here, which include GA stats and examples of the posts made. Idea:

Use design feedback and UX suggestions from Reddit /r/ to acquire BETA testers and early users.

Task:

1. Create account and build karma points by posting geeky funny meme to /r/funny subreddit. Better to be geeky as redditors respond better.

2. Post to /r/startups asking for wisdom which involves visiting website. Use long title with square brackets that promises to do something about feedback. e.g My newly redesigned landing page is only getting 7.2% conversion, can you tell what is wrong?[Will implement and post results]

3. Gather feedback and reply to EVERYONE. Figure out what you want to implement from the feedback and do it. e.g [FREE] Productivity App Invite (Premium account with unlimited storage)

4. Wait until you have enough conversion/usage data, to make a follow up post in /r/startups sharing your results and thanking them, again be responsive and talkative. e.g Landing page coversions increased thanks to /r/startups: WAS 7.2% NOW 38.6% [Follow up thread]

5. This should have given you a few signs ups. Now amplify the effect by posting to relevant subreddits. Each time customising the topic / post. e.g Ask for feedback on your log on /r/design_critiques.

  • JW

    Jimmy Weis

    almost 3 years ago #

    Nice article!

    Love the idea of posting to /r/funny for karma. Getting on this one!

  • NG

    Nishith Gupta

    almost 3 years ago #

    Interesting article. However, was just wondering are people so open to recommending solutions for free? My personal experience has been otherwise :(.

    I think probably it is also to do with if solutions are simple to identify. As in how I contribute say here or quora etc. Actually I have been trying people to contribute to my crowdsourcing platform mainly focused on growth hacking, digital marketing and product management -. http://uxhack.co but so far only few of them do it but if I tell them for every accepted solution, they will get some tangible rewards, more people come forward to it.

    • KG

      Kieran Goodacre

      almost 3 years ago #

      Hey, yes it's a fair point.

      I think it depends at what point in the development cycle it is. I think it would be tough to ask people to pay for BETA software, certainly if you label it so.

      I know at Maître we charged money from day one, as our product brought a very direct revenue / growth with it. Maybe productivity style apps is a bit harder.

      • NG

        Nishith Gupta

        almost 3 years ago #

        Actually, my platform focuses on getting improvement solutions on existing digital assets. So say you want people to give some creative headlines, or say give specific solutions for your website in order to improve conversions (a feedback generally tells what is wrong or can be improved which one can get in free for plenty but asking to tell what solution they can provide, that is a tough one to crack!)

  • KG

    Kieran Goodacre

    almost 3 years ago #

    Yes it does. Big market though. Do you have a URL link?

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