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This week, I spent two jam-packed days at Unbounce’s fourth-ever Call To Action Conference. The one-track event featured some of today’s most influential digital marketing speakers like Mitch Joel, Kindra Hall, and Rand Fishkin.

Session topics ranged from integrity in marketing, to performance marketing success, to the marriage of SEO and conversion optimization. But most shared a common theme: Don’t forget about the real person behind that click.

Knowledge bombs were dropped, important conversations were had, and actionable insights were shared. So, in today’s post, I’m going to share some of my most important takeaways from CTA Conf.

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