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Brian Balfour presents a framework for evaluating and pinpointing the best acquisition channel strategy for your product -- by looking at the concept of Channel-Model Fit. 1. What is Channel Model Fit? 2. The ARPU <-> CAC Spectrum 3. The ARPU-CAC Danger Zone 4. Can Companies Exist In The Danger Zone? 5. The ARPU ↔ CAC Spectrum for Different Product Tiers 6. Further implications Of Channel Model Fit

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