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A cross-promotion is where you team up with another person or brand and market to one another’s audience.

When done right, it’s a strategy that can be insanely potent, helping both parties greatly increase their exposure and generate highly targeted leads.

“The greatest benefit of cross-promotion is that companies can access an entirely new audience without the cost of creating it themselves,” explains Find A Way Media.

“Cross-promotion is also typically free, which is what catches the attention of most marketers. If there’s enough mutual brand affinity, it’s a win-win, and neither party pays the other.”

Here are five specific cross-promotion ideas that can catapult your e-commerce brand to a new level, along with real-life examples of them in action.