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With the General Data Protection Regulation (GDPR) coming into effect in just 6 weeks, are the days of growth at any cost coming to an end? The law is designed to safeguard data privacy for EU citizens, and applies to any business with EU users or customers, regardless of whether the business is based in the European Union or not. The penalty for non-compliance is “up to €20 million, or 4% of the worldwide annual revenue of the prior financial year, whichever is higher.” After doing a lot of research and interviewing leaders managing GDPR compliance at top companies, we’ve come to this conclusion: If you’re in growth, and not preparing for GDPR, you should be.

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