In this post, we’ll learn about…
- How Marie and Hiten successfully pivoted from a failed product to FYI
- Why you should focus more on customer stories
- Which beta testing questions give the most insightful takeaways
- The subtle phrasing mistakes you can make that bias your results
- How she knows when it’s time for product launch
Let’s start by digging into why her first two projects failed, and how she used those learnings to set FYI up for success.