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Know any furniture companies that are struggling a bit?
This is for them.

Building a successful furniture business demands more than just creating beautiful furniture.

Most buyers see furniture as a long-term relationship, which means your products need to be in front of the right people at the right time and they need to make a positive, lasting impression.

That doesn’t happen by accident.

A furniture marketing strategy is your blueprint to making potential customers think of your brand when they’re ready to make the commitment.

Keep reading to learn the key elements of a furniture marketing strategy and the steps you can take to put your brand in the minds and hearts of your ideal customers.

  • GR

    Gigi Rodgers

    about 2 months ago #

    Personally, I'm excited about furniture companies - large and small - developing the VR concept.
    The hardest part about furniture shopping is, "How will this look in the room"?
    Being able to see it in the room and piece things together on my phone before buying, I wouldn't even hesitate at the price tag because it's making my house look like a badass home.
    And I don't have to worry about returns - woohoo!

    • TE

      Tina Eaton

      about 2 months ago #

      Same here. Everyone always talks about Ikea doing this, but I think Wayfair is really crushing it with the combo of website usability and VR.

  • TE

    Tina Eaton

    about 2 months ago #

    I think retention might be one of the most powerful tactics here. Furniture is typically higher-ticket plus something I don't want to find a new brand for every time. This could be a powerful opportunity for savvy furniture providers to tap into.

  • DL

    Daniel Levi

    about 2 months ago #

    Completely different industry than mine but there's always parallels!

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