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Koala.com is an Australia-based mattress company that launched in 2015 and grew from $0 to $13 million in 12 months, all on the back of a pretty awesome digital marketing strategy. We audited their strategy and found their primary growth-drivers. In this article, we dive DEEP into each element of their marketing, including their: - awesome product and how it opened up their marketing opportunities - Clear, compelling offer - Creative, multi-faceted Facebook advertising (and one viral video) - Adwords search and product listing ads - Email marketing and how they leverage discounts to collect emails and drive conversions - Podcast advertising strategy - Website design, checkout flow, and post-purchase followups And everything in between.

  • SP

    Sujan Patel

    about 2 years ago #

    Great case study. It's mentioned that they use pretty out-of-the-box Shopify themes/site structure. One thing worth noting is they have excellent custom pictures of the product. Adds to the 'clean' design of the site as a whole.

  • DC

    David Campbell

    about 2 years ago #

    Love this case study. Seriously impressive 12 months of growth for the company...

  • TA

    Tam Al-Saad

    about 2 years ago #

    This is a really extensive case study. I think the Brand being really playful has helped, particularly on social media. Some of those ads are hilarious!

  • RF

    Ryan Farley

    about 2 years ago #

    That first ad is awesome, great case study

  • MN

    Mk NIYAS

    about 2 years ago #

    Great case study. Really helpful. Thank you, Alex.

  • RS

    Rishabh Saxena

    about 2 years ago #

    Superb advertisement! And a really insightful case study.

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