Billion-dollar businesses of this generation will be built on great onboarding. It’s not about everyone hearing about you; it’s about everyone who does hear about you using you successfully. Great onboarding is built on the understanding of your customer’s goals. Do they need it, do they want it, and are they capable of progressing? Your onboarding has to improve every time your product improves. Don’t snack. Don’t focus on the low impact, low effort work. Focus on impact.