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Ellie Mirman was the first marketing hire Mike Volpe made at HubSpot in 2007.

In the 12 years since, she's helped build the inbound marketing movement and playbook not only at HubSpot, but later Toast, Inc., and now, Crayon.

And, she says while mediums and channels have exploded, a lot of the playbooks she first employed at HubSpot a decade ago…still work.

Just…differently.

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