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Guest blogging is a wonderful and mutually beneficial relationship between writer and publication.

It's great for the writer, of course, who might be looking to get her name out there as a thought leader and industry expert while also helping grow her own readership.
At the same time, it's great for the folks at media outlets. It's a good look for them to publish a diversity of voices and opinions on their site -- not to mention more articles means more indexed pages, which can be a boon for a site's SEO...