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Where are the lines between user onboarding and feature adoption? Are they two different things at all? How does a user onboarding flow end? When?

Answering tough questions like these means zooming out of user onboarding to the purpose that it serves within your product retention strategy. Great user onboarding + poor feature adoption = product quicksand.

Drawing ideas from Kathy Sierra, Jonathan Kim, and Samuel Hulick, _Onboarding Beyond Onboarding_ is about finding lines of similarity, disparity, and structure between user onboarding and everything that must follow it—the first mile and the nth—so that every user’s journey through your product is nothing short of amazing.

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