With a small investment of $5,000, Frank Body created a single product, their coffee body scrub, and started to sell it on social media platforms - with no marketing budget.
Here's what has happened since their launch in 2013…
They've grown an Instagram following in excess of 690,000 followers
Their website attracts over 80,000 visits a month (Similar Web)
Their branded hashtag strategy has generated over 100,000 user images
They've sold over 2 million body scrubs in 149 different countries
They cracked yearly revenue of over $20 million in 2017
Pretty impressive from such humble beginnings, right?
Well, much (if not all) of that success can be attributed to the founding team's ability to grow a memorable brand backed by content.
Here are 5 things eCommerce businesses can learn from Frank Body's content marketing strategy: