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If you want to sell people anything – a product, a service, an idea, or a free subscription – you have to begin by appearing credible. A well-organized, intuitive website will increase your conversions, however you define them.
Something else I see on a lot of sites and especially agency sites is a lot of titles with no names. That looks particularly suspect to me. How can you have a digital marketing agency and no one involved in it is willing to put their name on the about page or any blog post. That doesn't inspire confidence.
So many good points here! Thanks for sharing!
Great points, David. Especially in today's times - being credible and authentic is the only way to present yourself online.
Credibility sure is huge. There should always be Contact and About information ... if I don't see either of these I'm gone. HTTPS is important for sensitive information too.
Good read Dave!
Many points are covered in the post where I Agree.
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