50% of marketers say that website chat converts to lead/sales more effectively than forms. (Compared to 38% who said forms convert better.)
Here's the funny part...
33% of respondents say they're still "mostly using lead forms" on their website, which was the majority.
Why the disconnect?
We collected some qualitative data, too. There is, not surprisingly, a lot of nuance to the question of "forms or website chat."
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