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A lot of people are buzzing about content marketing and "good" content but we rarely hear about the boring part of it: Editing and formatting.

Too bad this is one of the most important aspects of it. It can really move the needle both in terms of traffic growth and retention.

In this post I explain what basic editorial rules have worked for us and share the analytics of a page reformatting that went really well for us.

I also added a video that shows you how we create high quality pages on the fly without wasting too much time refreshing hundreds of times.

Enjoy!

Gael

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