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Each year, industries that promote content online to broad audiences anoint a certain content marketing tactic as the “next big” thing to focus on to drive conversions.

But the thought alone is overwhelming as personalizing messages can be a daunting and time consuming task. And automation doesn’t always work because there is room for lots of error and miscalculations.

Audience segmentation can be made less intimidating if content creators and marketers select just one or two goals and focus their energy on those alone:

1. Social Media Segmentation  2. Email Funnel Segmentation

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  • DS

    Danavir Sarria

    over 3 years ago #

    Specificity is so important. It's something I've been taught about since the beginning. I love how this article goes into it though. The examples are awesome! :)

    • JQ

      Jason Quey

      over 3 years ago #

      Any thoughts on how you'd segment a list that wasn't segmented to begin with?

  • WH

    Wilson Hung

    over 3 years ago #

    Agreed! Huge opportunity being left out by not segmenting an email list!

  • SS

    Sherman Smith

    over 3 years ago #

    Hey Jeneba,

    I've actually gotten more serious about email segmentation but not so much on social media.

    But when it comes to target marketing it makes a lot more sense to segment your sales funnel towards the interest of your audience. For one you want to keep them as customers and we all know that it's more cost effective to sell to your current customers than to bring in new customers.

    One strategy I've started this year which made it easier for me to segment was content upgrades. I write a specific ebook or checklist that extends the topic within the blog post. My audience opts in and get the information they want.

    Thanks for sharing Jeneba! Have a good one!

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