Each year, industries that promote content online to broad audiences anoint a certain content marketing tactic as the “next big” thing to focus on to drive conversions.
But the thought alone is overwhelming as personalizing messages can be a daunting and time consuming task. And automation doesn’t always work because there is room for lots of error and miscalculations.
Audience segmentation can be made less intimidating if content creators and marketers select just one or two goals and focus their energy on those alone:
1. Social Media Segmentation 2. Email Funnel Segmentation
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