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Calls to action (CTAs) are that crucial part of our business that drives our audience from passive readers or listeners to active action takers who get results. But in a world that’s inundated with CTAs, letting your audience wait to take action “later” could mean drowning in the sea of offers, and missing them out as subscribers or customers forever. Let’s look at 4 effective strategies that help you build exclusivity and FOMO (meaning, fear of missing out) into your calls to action, and be the marketer left standing.

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