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Cold calling is at the top of salespeople’s hate list, that’s for sure, but it seems that “follow-up” upholds second place.

However, statistics show that 80% of sales require 5 follow-up phone calls after the initial contact, and yet a whopping 44% of salespeople give up after just one follow-up.

That’s a great number of wasted opportunities, and the whole problem can be boiled down to the fear of being rejected or annoying after you follow up.

This shouldn’t be easily dismissed because there’s a thin line between being persistent and being a nuisance. Still, there are some rules that can help you follow up with your prospect, without causing plenty of eye-rolling.

Another problem lies in the fact that most marketers spend significantly more time crafting their ice-breaking, cold email.

Of course, leaving a memorable first impression is a must, but that doesn’t mean that the second or third email should be a bland, half-baked reminder that you have already contacted them.

Studies say that most people answer to the second or third email from a sequence, and it’s self-explanatory why you should put all your efforts into making them worth reading.

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