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What is the single most important thing for your e-commerce business right now? What is that thing that needs to be your guideline for long-term success? It’s not the conversion rate, cart abandonment rate, adspend or any of those metrics.

It’s your customer.

Unfortunately, the customer experience often gets neglected in the sea of data surrounding modern business owners. Customer feedback is the easiest way to know what you’re doing right with your e-commerce store and what areas need improvement.

However, collecting this type of feedback is easier said than done. Here are the five tried-and-tested methods for obtaining customer feedback that deliver results, they are creative yet effective way to collect customer feedback.