I recently had the pleasure of interviewing PPC & content marketing megastar, Larry Kim. With four award-winning books under his belt, Larry Kim is one of the best known faces of digital marketing. Having founded the pay-per-click management service Wordstream, Larry has grown his pioneering company into one of Google's most trusted allies (they look after 1% of their total spend... that's a measly half a billion dollars!) . You'll learn about: how Larry benefited from founding Wordstream solo, the challenges that come with rapidly growing a start-up business, Larry's scariest entrepreneurial moment, how much time you should spend promoting your content, why you actually do need to fail to succeed, PPC - straight from one of the world's biggest experts and what the deal with the unicorns is.