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“Feature creep” has become one of the dirtiest terms in the product management world. When companies notice that they’ve added a ton of features to their product over time, they automatically wonder if they’ve fallen victim to feature creep. Products become more complex out of necessity. But if you suspect your company really is struggling with feature creep, then this article explains that it’s not the root problem, but rather, a symptom. The myth of feature creep disguises the real problem: the inability to execute on the core value of your product.

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