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All fast-growth companies share one thing in common. Regardless of who their customers are, their business model, the type of product, industry, or region of the globe they’re operating in, they all make a product that a large group of people loves. They’ve built products that, in the eyes of their customers, are simply must-have.

  • NL

    Nick Lock

    about 1 year ago #

    This is a good 6 minute read.
    Key Takeaways I got were:

    1. Make your product a must have BEFORE you go into high-tempo growth experimentation. Really understand the core value of the product and who it is valuable for.
    2. "Aha moments" are when your customers really understand your company's core value.
    -Twitter discovered real engagement happens when you follow 30 people (so they pushed you to follow others quickly).
    -Yelp's review buttons were originally not the core focus but they discovered it's what users really wanted and made it more prominent.

  • TT

    Tim Tayshun

    about 1 year ago #

    This is very interesting. I never thought that there was one common thing that all fast growing companies share. Thanks for the insight!

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