Lately I’ve been seeing a lot of what I call ‘fake case studies’ being published on the internet.
Examples of fake case studies:
- Casper Marketing: How a Mattress Company Went from Zero to $750 Million in 4 Years (Case Study)
- How Trello Grows to $100mm in Revenue
- How Netflix Became a $100 Billion Company in 20 Years
The fake case study shares a lot in common with its’ cheap content predecessors – “the expert roundup”:
- easy to produce – any decent writer can put them together, - no expertise required
- can be done in templatized, mass quantity fashion
- strong clickbait appeal
- the appearance of something useful
However, I think these studies are not only cheap, but intellectually dishonest and potentially harmful to readers.
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