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2017 survey from Episerver found that 92% of first-time visitors to an eCommerce site aren’t there to make a purchase.

Conversions don’t happen with the snap of your fingers. The modern buyer’s journey involves several touchpoints.

That is why you need to master retargeting if you want to grow your sales.

And Facebook remarketing is something that you must master.

Read the guide that Anthony Capetola of Sales and Order contributed to our blog 👇

  • MG

    Mike Glover

    over 1 year ago #

    Damn, this is a pretty epic post, Anthony. Nice work! It's very rarely as simple as just setting up all the technical stuff (ad sets and pixels, etc.) and then letting it fly - needs to be some thought and strategy behind it too. So love the section on trick/tips at the end.