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I'm going to be straight up with you. Our organic reach on Facebook is pretty miserable.

We're one of those brands seeing 2% reach - averaging about 400 with each post, out of 23,000 fans. For us, it's not a massive issue. We've never relied on Facebook Fans or engagement to drive sales, or even drive content readership.

But for many businesses, it's a frustrating scenario: you've hired a social media marketer. You're paying them to write posts, curate content. You're paying them to drive awareness and engagement with your brand. And yet, no matter what they do, nothing comes of their hours of work. So when something comes along which triples organic reach and engagement on Facebook, every social media marketer worth their salt pokes their head up.

This is just such a story...