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Over the last year, we’ve analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the average CPC increased from $0.42 to $0.99.

Key Takeaways

- The average CPM on Facebook ads increased by 171% since January 2017

- The average CPC on Facebook ads increased by 136% since January 2017

- The average CTR for Facebook ads remained consistent over the last six months