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Have you ever tried to launch a Facebook campaign with minimal or no historical Facebook Pixel conversion data? What usually happens? You launch the Facebook (conversion objective) campaign only to find Ad Sets stuck in learning, and ad delivery getting minimal traction. This can be frustrating. But the reality is without a substantial set of historical data Facebook Ads cannot optimize for conversions. This post explores four simple tips so that you can leverage the effectiveness of Facebook Conversion Optimization.

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