LinkedIn ads are often thought of as being best for B2B, but can they outmatch the power of Facebook ads? I created this study to discover the truth.
As a business-to-business marketer, I really wanted to know whether Facebook advertising or LinkedIn advertising would bring me the most value. I had some experience running ads successfully on both platforms, but not nearly enough to determine which would actually be best overall for B2B marketing.
To satisfy my curiosity, I created the following case study: I ran the same ad on both platforms, at the same time, to two identical landing pages. Which one do you think yielded the best results? The answer might surprise you!