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Most Facebook Ads are run with two main strategies: target users (almost) anywhere to purchase or take actions online, or to target specific users who are nearby to stop in at your brick-and-mortar store.

So what about hotels, who are targeting users everywhere to come see them in a specific place?

At a first glance, Facebook Ads for hotels can be particularly tricky: your product will be at a slightly higher price point, and you’ll need to convince users to come all the way to you.