During Covid-19 competition skyrocketed significantly and this also in plain words means higher Customer Acquisition Costs for the brands.
Revealbot, specifically, states that in December of 2020, Facebook CPM, or the cost per 1000 visitors, hit a high of $16.27, up from $8.59 in January, nearly doubling in only one year.
Read the latest guide from ContactPigeon and discover some proven retargeting segments, which you are missing from your Paid Ads strategy and could help you generate more revenue.
Happy Reading! 🍻