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I'm not sure if Facebook have realised this bug yet... but that's cool, you just need to take advantage of it before everyone else.

In short, you can constrain your lookalike audiences by specific interests to increase the likelihood that your audience is super interested in your ads.

This technique has enabled us to reduce our Cost Per View Content from £0.65 in June to £0.35 so far in July, which should have a BIG impact on our Facebook Ad ROI ;)

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