Nick O'Neill interviews Sean on all things growth and they cover:
What You’ll Learn From This Episode:
* The framework Sean used to grow GrowthHackers.
* Their preferred marketing channel they used and how they chose it.
* The model Dropbox used to reach hundreds of millions of customers.
* How to find and optimize the right marketing channel for your business.
* What Sean’s “ICE Score” is and how it can help you analyze your channel.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter
Jeremy Jarvis
ICE ICE Baby, ICE ICE Baby
All right stop, collaborate and listen
Sean is back with a brand new invention
Frameworks grab a hold of us rightly
Growth like a Dropbox daily and nightly
Will it ever stop? Yo – you don't know
Validate the channel and it'll grow...
ICE ICE baby.
Sorry!
Sean Ellis
Channel that creativity into growth and you'll be unstoppable :)
Jeremy Jarvis
One can always hope!
Logan Hall
I certainly think that frameworks like this help with a focus for creativity. Thanks for this, it has been really instrumental in my thinking and i know many others here in London too.
One thing that i have certainly taken from this is the razor focus needed, and how we should only be looking to move one needle at a time. Otherwise its easy to get 'blown out' by all the work required, and ultimately means you fail at everything!
Jared Smith
This... this is awesome. Nice rap. LOL
Everette Taylor
@jarv75 you made my day sir.
Jit Salunke
Lol, nice one Jeremy!
Sean Ellis
Ha! I didn't know I had any secrets left.
Nick O'Neill
I have a bad habit of sensational titles :)
Richard Kuwahara
Great interview. Outside of just the info, was cool to hear the thought process, very helpful.
Lloyd Alexander
Love the ICE score! Such a quick and dirty way to analyze a channel. Bonus points for sounding cool.
Joseph Putnam
This interview was great. Here's my quick summary:
1) Verify product market fit.
2) Determine the value proposition for the product.
3) Figure out how to grow.
-Come up with a list of ideas
-Prioritize the ideas based on
+Ease of implementation
+Cost
+Potential upside
-Test your ideas
Ruben Gamez
Love this interview. The GrowthHackers example of asking the target audience about the existing behavior, and thinking about how he would need to displace or augment the behavior on Twitter, was great. It's super useful to hear the thought process behind identifying channels with huge potential.