Crafting a great email is hard work.
You need to know your prospect, grab their attention with a snappy subject line and then write a message that convinces them to take some kind of action. So when you’ve spent hours/days/eons working on an award-winning email, it’s a real kick in the conversions when the results are meh.
Low open rates, low CTR, and low responses. It sucks. But while there are plenty of reasons why your email might not be generating a response, one big reason is not sending a follow-up.
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