Buckle up, ladies and gents. It’s time to perform some EXPERIMENTS! Well, not the beaker-and-test-tube type of experiments — marketing experiments! The content marketing world is constantly changing, and if we want to succeed, we need to change with it. Content marketing experimentation can help you determine what new tactics and strategies are worth exploring to get the best results. But how do we change? What do we change? I spoke with CMI's Michele Linn to get the answer.