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15 landing page variants. Two hours. Here’s what we learned in our experiment using an AI-powered optimization tool called Smart Traffic to optimize two Unbounce landing pages.
Legitimately the most interesting experiment and results that I've seen in years. The way Unbounce Smart Traffic can optimize your landing pages (automatically directing people to the landing page variant they are most likely to convert on) is changing how optimization works. When you are not choosing a champion variant (and thus throwing away the "losers") you have a lossy system that misses out on conversions – instead of keeping all variants and directing traffic to the suitable variant you optimize for everybody, not just the lucky few. Brilliant, and easy to do.
Couldn't agree with you more, Oli! Very cool to see how Unbounce Smart Traffic can make routing decisions based on a visitor's individual attributes and match 'em with the best variant.
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