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Web push notifications are actionable messages that are sent to visitors’ devices via a website. These messages are highly contextual, timely and personalized and are best used to engage, re-engage and retain website visitors.

Web push notifications can be sent to your visitor’s desktop and mobile phone on their browsers – even when the user is not active on your website. You don’t even need email addresses or contact details to send a push notification. This makes it easy for businesses to reach out to their users to grab their attention and bring them back to their website.

Read more to know more about the web push notification.