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As marketers and salespeople, we often drool over data. The more we can learn about our customers, the better. With in-depth data, we can personalize interactions with customers, market to them at the right times, create a more enjoyable experience, and overall, close more sales. That’s no secret. However, capturing all of this data, organizing it in one place, and making use of that data has been a struggle using traditional tools such as web analytics, CRMs, and marketing automation. You typically have to spend a lot of time somehow combining all of this data in order to get a complete picture of your customer. Even then, this process is limited and you can’t fully take advantage of this data to completely personalize your marketing campaigns. This is where Customer Data Platforms come in and aim to fix this problem. In this article, we define Customer Data Platforms, the difference between them and traditional marketing tools, their benefits, and even a list a few Customer Data Platform options. Follow along:

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