There’s power in data. It helps your marketing team understand your customers. No more guesswork when you have actual evidence. But with the word data tossed around so casually, it can be confusing to grasp what everyone really means. That confusion leads to frustration, not knowing how to use data to your team’s advantage. We believe all marketers should have the technical chops to serve their customers better. That’s why, we’re looking under the hood of event data.