Evangelizing experimentation is crucial for getting executives and team at-large on board with a test and learn culture, so strategic communication is not only necessary… It’s a priority.
“A big part of successful experimentation is transparency and visibility. Visibility into what we’re doing and what we’re learning—and getting people really excited about that,” explains Lauren Schuman, Director of Growth at MailChimp. “And that has contributed a lot to the success of where we are today.”
In this post, learn how to evangelize experimentation to scale your organization’s test and learn culture: we outline a 4-part communications framework for getting people bought into experimentation at your organization—Inspiring, Informing, Involving, and Iterating.
We also provide real-world tactics applied by optimizers at digitally savvy brands like MailChimp, Student Brands, Wistia, and HubSpot. And finally, we'll show you how to lay the groundwork for your organization's test and learn culture through strategic communications.