What kind of marketing rules work across all the major social networks, despite the different ecosystems and all the changes they undergo every year? This guide tries to answer it with a list of the most important social marketing rules you can use in your strategy (and there are 24 of them), plus a list of helpful tools you can use to make the job easier for you and your team. As a rule of thumb, remember that social media marketing is all about engaging with people, so the human factor is still number one. Keep it always in sight. The platforms considered for this guide are: - Facebook; - Google+; - Instagram; - LinkedIn; - Pinterest; - Snapchat.