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What kind of marketing rules work across all the major social networks, despite the different ecosystems and all the changes they undergo every year? This guide tries to answer it with a list of the most important social marketing rules you can use in your strategy (and there are 24 of them), plus a list of helpful tools you can use to make the job easier for you and your team. As a rule of thumb, remember that social media marketing is all about engaging with people, so the human factor is still number one. Keep it always in sight. The platforms considered for this guide are: - Facebook; - Google+; - Instagram; - LinkedIn; - Pinterest; - Snapchat.

  • BP

    Brenda Pace

    9 months ago #

    Hi Erik,

    Absolutely LOVED this article! The tips are fabulous, indeed! The only thing I'm not a fan of is Twitter DM's. I find them annoying. I'd prefer they tweet me instead. The DM's are so automated nowadays, they seem insincere and salesy imo. I've started receiving messages on Instagram as well, and like with all networks, some are spammy to say the least. However, networking and engaging is something I'm a huge fan of. Building a Community of like-minded individuals is a big gain in social media.

    I appreciate you sharing these tips with us. I've passed along so others can read as well. Have a great day!

    Bren

    • EE

      Erik Emanuelli

      9 months ago #

      I'm completely with you about the DM. I give a quick look to my DMs, from time to time, but all I can see are automated messages.

      As stated in the article,
      "Remember that social media marketing is all about engaging with people, so the human factor is still number one. "

      Loved this statement.

      Glad you enjoyed my share, Bren.

    • LS

      Luana Spinetti

      9 months ago #

      Hi Bren,

      Thanks for reading it all! :-) I know it's a huge piece.

      The practice of using DMs as yet another junk mailing system (same with LinkedIn messages) is horrible and it mines trust, but private messages can also help connect with people on a closer level, keeping automation to a minimum and respecting the user's decisions about your attempts to build a connection.

      For example, it's okay to DM new followers a thank you message and ask them what they liked so much about you, and then ask if they would like to receive followers-only content via DM from time to time. It wouldn't be okay to flood their inboxes with offers and pester them with automated junk, though.

      Thanks for passing the article along! :-)

      Luana

  • RB

    Ryan Biddulph

    9 months ago #

    Hi Erik,

    What a fabulous social media guide ;) Must read for any blogger.

    I dig sharing other blogger's content to gain traction on social. Especially through Twitter. People ask me how I have 49,000 followers. I answer: a lot of retweets. Engagement too. Because if you retweet other bloggers a high number of bloggers retweet you, expanding your reach far and wide.

    Thanks much.

    Ryan

    • EE

      Erik Emanuelli

      9 months ago #

      You have a huge following on Twitter, Ryan! Kudos!

      Twitter is my favorite social media marketing channel, I'm focusing on it.
      Thanks for sharing your views here.

  • RC

    Ravi Chahar

    9 months ago #

    Hey Erik,

    Social media plays a vital role in every business. Just like Ryan has mentioned, engaging with your followers is the best thing you can do.
    Retweet, share their content will bring you more followers. I like how the concept of targeting the audience with a niche has been mentioned.
    And the impact of the visual content is indubitable.

    Thanks for sharing with us.
    ~Ravi

    • EE

      Erik Emanuelli

      9 months ago #

      Correct, Ravi.
      I find being myself with my social media accounts really helps in building trust among my followers.
      After all, it's all about being social, right?

  • LS

    Lisa Sicard

    9 months ago #

    Hi Erik, Having REAL engagement is key, not just like those automated DM's. I'm not sure how it got started that way on Twitter or why it still is but it amazes me how many people use the automated DM :(
    I prefer to tweet to someone, reply, etc and then if a DM is needed, mention it in the tweet otherwise it surely will get lost.
    I'm seeing similiar on Instagram now too. A few have tried to connect with via FB messenger but I don't accept folks I don't know there.
    Facebook is a bit different as you have many more lurkers there, they love to look at posts but never comment or like them. But run into them in person and they know all about you! LOL.
    Being real on all the social networks makes the difference between being real or being automated. A little automation is fine but not more than 20%of the time. If people reach out to you on social they usually want answers asap.
    Excellent tips!

    • JL

      Jerry Low

      9 months ago #

      Thought I'd chip in and share one of hack with automated DM.

      I fully agree that real engagement is key but speaking from my experience, automated DMs are not all bad.

      I use automated message to thank my followers (as soon as they started follow) and try to start a conversation by asking question. And here's a sample of the auto message I sent -

      "Hey [twitter name] thanks for the follow! I own WHSR and run my show here with my team cmun.it/0yyaHUg - how about you? ok, this is an auto message but I read all replies myself! So let's chat a bit? :)"

      It helps me connect way better (and more) with our followers using this 'hack'.

      • EE

        Erik Emanuelli

        9 months ago #

        Hi Jerry,
        thanks for sharing your experience.

        If you ever checked the data, it would be interesting to know how many of those new Twitter followers reply to your DMs.

    • EE

      Erik Emanuelli

      9 months ago #

      I'm with you on that, Lisa.
      I've never used automated software with Twitter or automated DM's.
      I prefer direct and real engagement too.
      I guess Facebook works even worst with automated messages, as you can be labeled as spammer right away over there.
      Thanks for sharing your views!

  • JC

    Jason Chow

    9 months ago #

    That's an awesome looong piece! - There are 24 "golden" rules to make social media works for everyone.

    I think rule #20 -Sharing already popular content is a great strategy. People on social media are looking for useful content, not noise. Since we are making effort to curate useful content for our friends and followers, I'm sure they will appreciate. In other words, we are creating brand awareness. It's a good advise to add an extra CTA on own popular content to drive more engagement and signups. =)

    • EE

      Erik Emanuelli

      9 months ago #

      Agreed, Jason.
      I loved the guide, that's why I thought it would be interesting to share it with the GrowthHackers community.

      Strategy #20 really works, as a principle of reciprocity. It's true both online and offline.

  • SC

    Sandra Clayton

    9 months ago #

    These are great strategies, especially #13. Just getting into affiliate marketing now and this tip was super helpful. I've read about affiliate links directly from Pinterest and am not sure if that's the best approach or to include, as you say, in a review post. I think I'll try the latter, linking directly just feels a bit spammy.

    • EE

      Erik Emanuelli

      9 months ago #

      Facebook accepts affiliate links too, Sandra (with certain rules, of course).
      As the biggest social network, it can be a powerful marketing channel. I'm using my FB page for affiliate marketing, and getting nice results.

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