I had the lovely honour of sitting down with Claire Suellentrop (former Director of Marketing at Calendly) in Las Vegas to talk about Onboarding, Activation and Retention.
Over the span of about an hour and a half, we essentially polished off a bottle of bourbon and talked about lots of things including:
- What it was like starting out in SaaS
- Switching from an acquisition focus to a retention focus
- Understanding different audience segments
- Conducting interviews with users
- Identifying the "Bright Spots" when filtering through tons of user data
- What exactly are sticky bras?
- And where China is located.
Watch the interview here (and don't forget to leave a comment on the video!)