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Anyone who's been in the business-to-business (B2B) space for any amount of time knows that, depending on the product or service you're selling, sales cycles can range from days to years. Anything marketers and salespeople can do to expedite decision-making without pressuring prospects too much can help increase sales volume.

But, most sales pipelines are hardly optimized. In fact, a recent study from LeanData found that nearly 80 percent of B2B sales reps are unsatisfied with the way their companies route leads, and over 57 percent believe that their existing lead workflow systems turns off prospects.

Don’t fall into those traps. Here are 10 next-generation tools to help your team build strong relationships with leads faster so you can maximize your B2B sales.

  • JM

    James McAllister

    about 3 years ago #

    Justcall.io and Hunter.io look like two I could gain a lot from even though I do very little B2B relative to B2C. I had a moment to try out Hunter.io on my own site and was very surprised when it managed to find email addresses I had no idea that I ever published.

  • LS

    Lisa Sicard

    about 3 years ago #

    I really love the directions these sales tools are going in. I'd loved to have the emails of decision makers via Hunter.io - that is my favorite of the 10.
    Dux Soup would be my 2nd as I use LinkedIn for doing researching on a company and the decision makers. That app would make it easier and I love the note taking function.
    Thanks for the share on these great tools!

  • EM

    Eren Mckay

    about 3 years ago #

    I found Growbots over the last month over at Product Hunt and it looks like an excellent tool to use. The fact that they can segment through the industry type, job position, company size and more, makes it ideal to use when emailing potential leads.
    A friend of mine that's the head of PR for a business would love Hunter.io; for what she does: it's a perfect fit.
    Dux Soup is new to me but it looks like a great way to find warm leads on LinkedIn.

  • RB

    Ryan Biddulph

    about 3 years ago #

    Growbots sounds 1/2 creepy and 1/2 brilliant Ben LOL. Seriously; AI is freaky in a way. Perhaps I watched too many Sci Fi movies, but in the same regard it is the wave of the future, with a bigger influence on the present too. Like the ultimate automation, but smart, like a robot with some cyber brain matter kicking around up there. Fascinating.

  • RC

    Ravi Chahar

    about 3 years ago #

    Hey Ben,

    I have always admired Leedfeeder for B2B business. I have read a few case studies which can't be ignored by anyone.
    The tool like Hunter.io is brilliant. Finding an email address can lead you to more sales.
    Thanks for sharing with us.

  • JH

    Joy Healey

    about 3 years ago #

    Loved these tools for helping with B2B sales. From my own experience, largely of being marketed TO, I agree that some companies are so irritating with their approach that they turn me off completely.

    As LinkedIn is such a useful place to find B2B prospects, I like the idea of Dux Soup for the profile visits.

    It was good to see that the appointment scheduling tool Appoint.ly offers premium features that are affordable to even the smallest of businesses. So often, as a micro business, I get excited reading about a tool and then realise that the monthly subscription is way out of my league.

    Likewise Leadfeeder has a plan to help small businesses find new prospects they might otherwise have missed out on.

    Great share Ben, thanks. I have book-marked this one!

  • RC

    Reginald Chan

    about 3 years ago #

    Hey Ben!

    Thanks for sharing this. Funny, I only know one of them. Gosh! You're making me busy this weekend! :)

  • PR

    Peter Reyes

    about 3 years ago #

    Wow, I actually haven't heard about most of these tools before. A great list, unlike most that just mention the platforms everyone's already using :)