I used to spend hours crafting the perfect pitch.
The subject line was compelling, the announcement was newsworthy, and I found the perfect reporter.
However, all I heard was crickets. Should I email Techcrunch again? Is it too soon to follow up? Am I coming off as annoying? Should I try a different subject line?
Why wasn’t I getting a response?
Well, I’ll share with you the tools that helped me from agonizing over those questions and gave me real data that I could work from.