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One of the first things any customer sees when they open an email from your company is the subject line. The subject line can make or break the fate of an email and can get a potential customer interested in opening and going through its content.

Email marketing is invested in by 69% of companies who look to get substantial returns. Companies can enjoy close to 44% ROI if they have a solid email strategy targeting the right people.

To stand out from the rest, a good subject line is necessary to get the reader’s attention. Good email service providers can help you test out different subject lines until you find one that works.