Leave a comment

Apparently, there’s no longer any such thing as “gut feel” in business, marketing, or picking the next destination for a vacation. We all rely on data, analytics & colorful graphs. Thank God we made the move because my gut is very moody.

With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing. As a smart marketer, you should be taking drawing insights out of that data and taking actions.

So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth.