Most users are already accustomed to using search engines such as Google and they expect your website to offer a similar quality search experience.
Elasticsearch is prevailing as one of the most powerful search tools for websites today.
If you're a marketer, here's why you should care:
1. It provides quick searches
2. It streamlines product catalogs
3. It allows you to have real-time analytics
Learn more about Elasticsearch, how it works, and its benefits here.